Event Design
Vocento Gastro FéminAS Congress
Comprehensive design for FéminAs 2021 and 2022, the largest international event focusing on gastronomy, women and rural areas. This included the development of a visual identity for the conference, a registration website, signage, social media content…
Client
Vocento Gastro
Date
2021-2022
My Role
Visual and web designer
Vocento Gastro is the culinary division of Vocento media group. It focuses on communication, events and training within the food and drink industry. Through this division, Vocento aims to set the standard for gastronomic communication by organising high-profile events such as Madrid Fusión, San Sebastián Gastronomika, FéminAS, Encuentro de los Mares, Terrae…
The creative process
I designed a visual identity that celebrated women in gastronomy—especially guisanderas, the traditional female cooks of the rural world. The concept blended earth-inspired textures, natural palettes, and handcrafted visual elements to reflect heritage, territory, and the authenticity of rural culinary traditions. Illustrations and compositions referenced ancestral tools, gestures, and ingredients, reinforcing the narrative of women as guardians of culinary knowledge.
The project
The project included the registration website (UX architecture focused on clarity and conversion), on-stage screen design, event signage, accreditations, printed menus, editorial layouts, and social media assets. A modular grid system, strong typographic hierarchy, and multi-format adaptation ensured consistency across digital and physical outputs.
Communication assets
The social media proposal reinforced the event’s core values of tradition, community and female empowerment through a warm, story-driven aesthetic grounded in cultural identity. It was made available on CANVA so that the social media team could adapt each post to their communication needs while maintaining coherence
The FéminAs 2022 website offers a user-friendly registration process with clear pathways, structured programme content and straightforward access to event credentials. It showcases prominent sponsors through dedicated brand spaces, modular speaker content blocks, and a consistent visual hierarchy throughout the site
Event assets
The project also included on-stage screen design, event signage, accreditations, printed menus, editorial layouts…
Photo Gallery
