Congress design
Visual design for Turium 2022
Turium 2022 was a comprehensive design project for an international forum centred on sustainable tourism and excellence. The visual identity combined graphic references to Gipuzkoa with an editorial approach that drew attention to the event’s renowned speakers. The project included a registration website, digital and print campaigns, MUPIS displays around the city and all signage and posters for the event.
versions: branding and speakers
Print Campaign
The print campaign combined two versions: one with graphic references to Gipuzkoa and an editorial approach, and another that highlighted the event’s renowned speakers
Client
Turium
Date
2022
My Role
Visual Design · Web Design · Campaign Design · Congress Design
Turium is the tourism division of Vocento, a project that seeks to promote quality and sustainable tourism in Spain. Through media, events such as the International Forum on Tourism Excellence and networking activities, Turium has established itself as a leader in the tourism sector
Creative development
The International Forum on Tourism Excellence and Sustainability – Turium 2022 – was a comprehensive design and communication project focused on conveying the values of sustainable tourism, the Basque Country, and excellence in the tourist experience. The visual identity combined graphic elements inspired by the geography and culture of Gipuzkoa with a clean, editorial aesthetic that brought the international speakers — highly recognised figures in tourism innovation and sustainability — to the forefront.
Website
The official website was optimised for registration and included information on the agenda, speakers and partners:
email campaigns to drive sign-ups and highlight speakers:
Stage screens
These screens also gave the stage its own visual identity, elegantly and coherently integrating the conference’s aesthetics and sponsors’ presence. The design included spaces dedicated to videos, presentations and multimedia content.
Design of the agenda
Similarly, the design of the agenda was crucial for a full-day conference involving multiple presentations, round tables and interviews. Its visual structure clearly displayed titles, participants, positions, moderators and interviewers, ensuring readability and a clear information hierarchy, as well as quick access to content
Print campaign
Mujer Hoy, XL Semanal, ABC, El Correo and El Diario Vasco
Social Media Campaign
To improve effectiveness, I designed CANVA templates so that the social media team could easily create consistent material by simply updating photos and texts.
Photo Gallery
