Event design
Visual identity for Salesforce’s TechTalks
TechTalks 2023, organized by Salesforce and Las Provincias, required the creation of a visual identity that blended two complementary territories: technological innovation and human-centered inspiration.
The project’s success led to the extended edition TechTalks Innova later that year and the 2025 rebranding as Business Talks, maintaining the same visual system due to its modernity, recognition and strong conceptual alignment.
Editions: Tech Talks (Jun23), Tech Talks Innova (Sep23), Business Talks (Oct25)
Print Campaign
The concept was built around a brain composed of interconnected human hands
Title
Title
Title
Client
Las Provincias
Date
2023 -2025
My Role
Vibrant branding · Event design · Web Design · Campaign Design
Las Provincias is a Spanish newspaper published in Valencia and founded in 1866. It is currently the second largest daily newspaper in the province of Valencia in terms of circulation and readership, according to the OJD and the Estudio General de Medios (EGM). Las Provincias has been part of the Vocento publishing group since 2000
Creative development
The concept was built around a brain composed of interconnected human hands, symbolizing Salesforce’s vision of technology that enhances collaboration, efficiency and meaningful relationships between clients, partners and teams
Art direction
The art direction relied on a vibrant color palette, energetic gradients and creative spark motifs, generating a visual language that communicated dynamism and shared intelligence. This system was applied across multiple formats: event signage, stage screens, printed materials, banners and social media assets
Website
The official website was optimised for registration and included information on the agenda, speakers and sponsors:
emailings and display were used to promote the event, including speakers, save the date, etc
Stage screens
These screens also gave the stage its own visual identity. The design included spaces dedicated to videos, presentations and multimedia content.
Print campaign
The Tech Talks, Tech Talks iNNOVA and Business Talks print campaigns were designed to maximise the visibility of the conference and get attendees, taking advantage of the wide reach of Las Provincias newspaper in Valencia
Photo Gallery
