Contest design
á100 Berlanga awards
To commemorate the centenary of Berlanga’s birth, LAS PROVINCIAS and À PUNT organized the à 100 awards, a short film competition with a Berlanguian touch, a term coined by the Real Academia Española (RAE) to describe the distinctive features of the Valencian director’s films.
Submitting and voting creative prints
á 100 PRINT CAMPAIGN
It features the film director and references to some of his best-known films. It is all presented in an illustrative style
Client
Valencian newspaper Las Provincias and Á Punt TV
Date
2021-2024
My Role
Creative director, storyteller, graphic designer, content copywriter, user interface and WordPress designer
Las Provincias is a Spanish newspaper published in Valencia and founded in 1866. It is currently the second largest daily newspaper in the province of Valencia in terms of circulation and readership, according to the OJD and the Estudio General de Medios (EGM). Las Provincias has been part of the Vocento publishing group since 2000.
À Punt is a television channel broadcasting in the Valencian Community.
Logo
á100
The logo features the letter ‘á’ from ‘á Punt’ and the number 100, which is shaped like a 35 mm movie camera. The name was chosen by the client to mark the centenary of Berlanga’s birth.
Creative concept
FOR PRINT AND DIGITAL ADS
The advertising pieces pay tribute to Berlanga.
His films are recognised for their visual language, which captures the essence of the characters and situations — often with a touch of the grotesque. This explains the use of straightforward illustrations that allude to iconic scenes from his filmography.
à100 website
To communicate the rules of the competition and to facilitate registration and voting
The campaign included print, digital and social media, and was split into two parts: one to encourage entries to the competition and the other to encourage users to vote for their favourite shorts
The digital campaign was launched with formats such as 300×600, 1200×250, 1200×80, 320×100, etc. on lasprovincias.es and apuntmedia.es and its social networks.
In its four editions, the competition has brought together a large number of young lovers of cinema in its shortest form, and paid tribute to the universally renowned Valencian filmmaker, Luis García Berlanga.
The competing works’ plots contain absurd ideas, yet are brimming with sensitivity and social criticism.
Awards ceremonies have always been held in theatres, in gala settings, to showcase submitted works and motivate future directors.
A flat illustration for a director who captured the essence, the basics
The campaign illustration is based on an image of the Valencian director looking out of a window. It is as if he is reviewing the shorts submitted to the competition and smiling complacently.
