Sailing Toward Ideas That Make a Difference
Meet Gema Pinar
I’m Gema Pinar, a creative designer and visual strategist.
My work focuses on building coherent, functional, and emotionally engaging identities that help brands connect with people and stand out in increasingly competitive environments.
Throughout my career, I’ve collaborated with leading media groups, agencies, and brands — such as Vocento, ABC, Mujerhoy, Las Provincias, Madrid Fusión, LinkedIn, Babyliss, Campo Viejo, Baraka Arqueólogos, Migueláñez… —
I´ve developed projects in branding, digital design, UX/UI, communication, and visual marketing.
My approach blends strategy, creativity, and technology, using artificial intelligence tools to optimize workflows and enhance originality in every project.
So…the marine universe of this website isn’t accidental; it reflects how I understand design and creativity.
I’m inspired by the book “Blue Ocean Strategy” by W. Chan Kim and Renée Mauborgne, which introduces a powerful idea:
Blue Ocean Ideas
To find new spaces rather than compete in existing ones. Every brand has its own unique potential; my role is to uncover it, shape it, and make it visible through a strong visual identity, coherent storytelling, and meaningful digital experiences.
My goal is not only to design, but to build blue oceans for ideas — where creativity has purpose, strategy sets the course, and innovation defines the horizon.
Professional Skills
Graphic Design & Branding
Visual identity · Art direction · Editorial design · Creative concepting · Adobe Creative Suite (Photoshop, Illustrator, InDesign)
Digital Design & UX/UI
Figma · Adobe XD · WordPress · HTML/CSS · Prototyping · Responsive design · User experience
Strategy & Visual Communication
Digital campaigns · Content marketing · Email marketing · Social media · Visual storytelling · Brand strategy
Animation & Video
After Effects · Premiere · Adobe Animate · Character Animator · Capcut · Motion design · Corporate and promotional videos
AI & Creativity
Integration of generative AI (image, text, video) in design and prototyping processes to optimize workflows and enhance creative conceptualization
Agile & Cross-Functional
Experience collaborating with marketing, sales, and development teams in Agile and Scrum environments
Contact
Available for: collaborations, freelance projects, or senior creative design/UX/UI positions
Location
Madrid (remote or hybrid working)
gpinar@pindiage.es
Phone
669 53 45 10
linkedin.com/in/gemapinardiaz
