Event design
Autoelectric: design that drives energy
Autoelectric is a celebration of electric vehicles held at the ECOMOV sustainable mobility fair. I designed the visual identity, website (including the registration form) and entire digital and print campaign.
Autoelectric celebrates shared energy, not just charged energy. I created a vibrant visual identity inspired by an electric car charger, as well as a graphic universe full of people gathered around the vehicle to symbolise community. The website design and digital campaign boosted registrations, giving personality to an event with as much energy as its audience.
Print advertisements: one full page and one half-page
AUTOELECTRIC PRINT CAMPAIGN
Visual identity inspired by electric charging, vibrant characters and dynamic compositions
Client
Valencian newspaper Las Provincias
Date
2023-2025
My Role
Visual Design · Creative Concept & Campaign Design · Web Design
Las Provincias is a Spanish newspaper published in Valencia and founded in 1866. It is currently the second largest daily newspaper in the province of Valencia in terms of circulation and readership, according to the OJD and the Estudio General de Medios (EGM). Las Provincias has been part of the Vocento publishing group since 2000.
Visual Identity from scratch
My work involved designing the visual identity from scratch, based on a symbol inspired by an electric charger to convey energy, movement and community. I developed a versatile graphic system combining illustrations and compositions of different user profiles celebrating around the vehicle to reinforce the event’s inclusive and social nature.
I designed and structured the informative and registration website, optimising the form to ensure a smooth and clear registration process, and creating a highly conversion-focused visual hierarchy. Additionally, I produced a digital display campaign adapted to various formats, which rotated on lasprovincias.es. This ensured graphic consistency, visibility, and user engagement.
Website
The event website provided essential details about the date, location and schedule, clearly explaining the nature of the community EV gathering. It encouraged user participation with a straightforward registration form designed to maximise sign-ups and streamline attendee onboarding
The print campaign was supported by a multi-format digital campaign that adapted the creative for display at various sizes (300×600, 1200×250, 1200×80, 300×200 and others) to ensure optimal performance and display across all media
Print campaign
Photo Gallery
