Event design
Design for an eco-friendly mobility fair
Conceptualisation and design of the creative campaigns for ECOMOV 2024 and 2025, Valencia’s pioneering eco-friendly mobility fair which celebrates its tenth anniversary in 2025. This is a broad communication project involving various advertising materials, such as announcements of the date, test drive registrations and speakers at the professional meeting, for TV, print, social media, digital and outdoor advertising. It also includes a website with details of the fair and exhibitors, as well as event materials such as signage, stage screens, backdrops, photocalls and accreditations.
In other words, the graphic solution had to be highly versatile to adapt to all formats
Print advertisements for a three-month campaign announcing the date and featuring exhibitor logos
ECOMOV 2025 PRINT CAMPAIGN
A motivational message encouraging change is needed, as the Moves plan is in force and the low-emission zone will be enforceable in Valencia from December 2025: “change is accelerating”
Client
Valencian newspaper Las Provincias
Date
2024 and 2025
My Role
Creative and graphic designer, content copywriter, WordPress designer, event designer
Las Provincias is a Spanish newspaper published in Valencia and founded in 1866. It is currently the second largest daily newspaper in the province of Valencia in terms of circulation and readership, according to the OJD and the Estudio General de Medios (EGM). Las Provincias has been part of the Vocento publishing group since 2000
Creative development
In order to reinforce the idea that ‘there is a zero-emission, eco-friendly vehicle for every need’, it was important to include testimonials from people who own different types of vehicle. Young people, families, executives and professionals.
In addition, using four graphics would help to diversify the message of a campaign as long as Ecomov’s.
I opted for graphics with vibrant, bright colours. They are full of energy and positivity to encourage change, and they are in the Ecomov colour range.
The slogan incorporates the words ‘CHANGE’ (referring to switching to eco/electric vehicles) and ‘ACCELERATE’, in line with vehicle-related vocabulary.
To reinforce the idea of ‘testimony’, a handwritten font was used.
The architectural background alludes to the venue of the fair, Tinglado 2 in Valencia, and incorporates the fair’s 10th anniversary.
The vehicles are designed with the help of AI so that they do not represent any specific brand.
The people are always approachable, smiling, and full of ‘good vibes’, trying to escape convention.
There are two versions: JULY (no sponsors + advance bookings) and SEPTEMBER (sponsors + bookings).
Ecomov website
It includes details of the fair and its exhibitors, as well as the opportunity to register for test drives
The campaign included print, digital, social media, TV and signage, and was split into two parts. The first part announced the date of the fair and this year’s theme, while the second part presented the exhibiting brands and promoted registration for the available test drives.
The digital campaign was launched with formats such as 300×600, 1200×250, 1200×80, 320×100, etc. on lasprovincias.es and its social networks.
The three months ad campaign, attracted 22 brands with more than 1.000 test car and 15.500 visitors.
Ecomov is about more than just testing and exhibitions
It is also a forum for debate and professional networking. For this reason, Friday is dedicated to businesses, with colloquiums and round tables organised featuring experts in sustainable mobility.
So there are also specific pieces on the speakers.
2024 display campaign
2024 print campaign
In 2024, I was also responsible for designing the Ecomov campaign. On that occasion, the graphics focused on the significant technological advances represented by electric vehicles, encouraging readers to consider one of the most common electrification options: ECO or CERO.
That year, the Ecomov fair featured 25 brands, 1,200 test drives and 17,000 attendees
